# Why Hedge?

**Hedgewater 2.0 is an AI trading platform that lets you build a personalized trading agent by describing your strategy in your own words.**

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**It offers users deep strategy customization:**

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**Natural Language Strategy Input**\
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Users can tell the AI how they want to trade, instead of spending hours in an IDE or hiring developers.

* "I like to buy breakouts above 20-day highs, but only when RSI is between 30-60"
* "Trade mean reversion on large-cap tokens during choppy markets"
* "Avoid trading 24 hours before Fed announcements"
* "Exit positions when they're up 15% or down 8%"

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**Customization**\
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Fine-tune exactly how your agent trades via an intuitive UX. Users can either choose from presets or create their own:

* Choose your risk appetite (Conservative / Balanced / Aggressive)
* Set exact position sizes (min/max % of portfolio per trade)
* Define which tokens to focus on—or avoid entirely
* Control trading frequency, from high-frequency to swing trading

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**Iterative Refinement**\
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Your agent learns your style over time:

* Monitor what it’s doing and why
* Adjust the strategy description to fix behaviors you don’t like
* Add new rules or modify existing ones without starting over

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